Gloo / BMW 2 enough / BMW is one of the most well known luxury vehicle brands in the world. This was the first BMW campaign in South Africa that was digitally led.

To launch the new BMW 2 Series Coupé, we challenged users to prove if they were "2 Enough" to drive away the new vehicle for a year. To be eligible, users downloaded an app to take part in quick tasks released twice every week, related to either 2 Series Coupé performance or persona. Five finalists were chosen and announced on radio - ultimately required to battle it out and prove just who is "2 Enough" in the actual 2 Series Coupé on a professional racetrack.

Project role: Direction, planning & wireframing / Design: Agisanang Masekela, Malinge Dyasi (Gloo is now owned by Ogilvy South Africa)

Campaign teaser video

Desktop landing page design

Landing page and challenge 6

Challenge selection and winners